# ChatGPT Prompts for Social Media: 35 Ready-to-Use Prompts by Task

> A good ChatGPT prompt for social media has five parts, which are role, brand context, task, format and constraints. Below are 35 ready-to-use prompts grouped by task, with placeholders in square brackets. Fill in your business details and you get a draft that needs editing instead of a full rewrite.

Source: https://labrica.pro/en/articles/chatgpt-prompts-for-social-media
Published: 2026-10-24, Updated: 2026-10-24
Author: LABRICA (https://labrica.pro/en/)
Section: AI for social media

ChatGPT prompts for social media are ready-made instructions for an AI model that help you get post ideas, captions, a content calendar, carousel copy and replies to followers in minutes. The gap between "write a post about our coffee shop" and a well-built prompt is the gap between a random paragraph and a draft that is almost ready to publish.

This collection has 35 prompts sorted by task. Wherever your own details are needed, you will see placeholders in square brackets: [business], [audience], [tone] and so on. At the end you will find how to improve a prompt when the output falls flat, plus the mistakes that most often ruin the result. The prompts work in ChatGPT, Claude, Gemini and any other large language model.

## How a good social media prompt is built

Before you copy the templates, learn the formula. Once you know it, you can write your own prompt for any task.

| Part | What to include | Example |
|---|---|---|
| Role | Who the AI should "be" | "You are a social media editor with experience in local businesses" |
| Context | Business, audience, product, tone | "A coffee shop next to an office park. Guests are office workers aged 25 to 40. Friendly but polite tone" |
| Task | What exactly to do | "Write a post about our new seasonal drink" |
| Format | Length, structure, platform | "For Telegram, up to 600 characters, the first line is a hook" |
| Constraints | What is banned and what is required | "No double exclamation marks, no word 'unique', end with a call to order takeaway" |

The more detailed the context, the fewer edits you make later. A practical habit is to describe your brand once in a separate block and paste it at the start of every prompt.

### Brand context block (paste before any prompt)

- **Business**: [business name] sells [products/services] in [city/online].
- **Audience**: [who the customers are, age, interests, pain points].
- **Tone**: [casual / formal], [friendly / expert / playful].
- **Must include**: [phrases, facts, offer].
- **Never use**: [words, topics, promises].

In the prompts below, this block is shown as [brand context].

## Prompts for post ideas

1. "[brand context]. Suggest 15 post ideas for a month on [platform]. Group them into content pillars: education, behind the scenes, product, engagement. For each idea, give one line with the topic and one line with the goal of the post."
2. "[brand context]. What are the 10 questions [audience] most often asks before buying [product]? For each question, suggest a post format: carousel, short video or text post."
3. "[brand context]. Come up with 7 interactive posts: polls, games, 'guess the…', 'pick one'. They should be tied to [product] and not be random entertainment."
4. "[brand context]. [Holiday/event] is coming up. Suggest 5 post ideas that connect the event to our business without generic greetings."
5. "[brand context]. List 10 myths about [niche] that we can debunk in posts. For each one, add a short fact-based answer."
6. "[brand context]. Here are our three best-performing posts: [paste texts]. Analyze what they have in common and suggest 8 new ideas in the same spirit."

For more starting points by category, see [social media post ideas for business](https://labrica.pro/en/articles/social-media-post-ideas).

## Prompts for writing posts and captions

7. "[brand context]. Write a post for [platform] about [topic]. The goal is [reach / engagement / clicks / leads]. Length up to [number] characters. Open with a hook that speaks to the reader's situation, and end with one call to [action]."
8. "[brand context]. Write a sales post about [product] using this structure: customer problem, how the product solves it, one concrete detail, call to action. Avoid the words 'unique', 'best' and 'high-quality'."
9. "[brand context]. Write a story post from the point of view of [employee/founder] about [situation]. Natural language, short paragraphs, no pathos."
10. "[brand context]. Write an expert post titled '[N] mistakes people make when [action]'. For each mistake, explain why it hurts and what to do instead."
11. "[brand context]. Rewrite this text for [platform]: [paste text]. Keep the meaning, adapt the length and tone, and add a hook in the first line."
12. "[brand context]. Write 5 opening lines for a post about [topic]. Each one is 12 words or fewer. Use different angles: a question, a number, a bold claim, a situation, a promise."
13. "[brand context]. Write an announcement for [promotion/event]: what, when, who it is for, and why it is worth coming. Add a sense of scarcity without pressure."
14. "[brand context]. Write a behind-the-scenes post about how we [process]. Show the people and the details customers usually never see."

Caption structures that work with these prompts are collected in [social media caption formulas and examples](https://labrica.pro/en/articles/social-media-captions).

### Example of a filled-in prompt for a hair salon

"Context: a neighborhood hair salon offering color, cuts and hair treatments. The audience is women aged 25 to 45 who value their time and an honest stylist. Tone: warm and polite, never cutesy. Never say 'best salon in town'. Write an Instagram* post explaining why you need a special shampoo after coloring. The goal is bookings for a treatment. Up to 700 characters, end with a call to book through direct messages."

## Prompts for carousels and visuals

15. "[brand context]. Create a [6/9]-slide carousel structure on [topic]: cover, problem, steps, summary, call to action. No more than 25 words per slide."
16. "[brand context]. Suggest 5 cover headlines for a carousel about [topic]. Up to 8 words each, with a concrete benefit."
17. "[brand context]. Describe an image for a post about [topic]: composition, lighting, colors, mood. The style must match our feed: [style description]."
18. "[brand context]. Write a caption for the [topic] carousel that adds context and a personal take instead of repeating the slides. Up to 500 characters."
19. "[brand context]. Come up with 10 photo ideas we can shoot on a phone at [workplace] in one day."

How to turn the AI output into a strong carousel is covered in detail in [carousel posts: structure for 6 and 9 slides](https://labrica.pro/en/articles/carousel-posts). For on-brand images, see [AI image generator for social media](https://labrica.pro/en/articles/ai-image-generator-for-social-media).

## Prompts for short videos and Reels

20. "[brand context]. Write a script for a [15/30/60]-second vertical video about [topic]. Break it down by seconds: what is on screen, what we say, what text appears. The first 2 seconds are a strong hook."
21. "[brand context]. Suggest 10 short video ideas we can film without actors or complex editing."
22. "[brand context]. Come up with 5 on-screen text options for the first seconds of a video about [topic]."

Ready-made structures for short videos are in [Reels script ideas and templates](https://labrica.pro/en/articles/reels-script-ideas).

## Prompts for a content calendar

23. "[brand context]. Build a content calendar for [a week/a month] for [platforms] with [N] posts per week. Table columns: date, content pillar, topic, format, goal, call to action."
24. "[brand context]. Here are our content pillars: [list]. Spread them across the month so that sales posts make up no more than a third."
25. "[brand context]. In [month] we have [events, promotions, launches]. Add them to the content calendar, plus warm-up posts a few days before each event."

The step-by-step process, including how to review and refine the plan, is described in [how to build a content calendar with AI](https://labrica.pro/en/articles/ai-content-calendar).

If you want a ready structure before involving AI, the free [social media content calendar template](https://labrica.pro/en/articles/social-media-content-calendar-template) gives you a spreadsheet with content pillars and an example month. Paste its columns into the prompt and ask the model to fill in the posts.

## Prompts for community management

26. "[brand context]. Write 3 versions of a polite reply to this negative comment: [text]. Acknowledge the problem, don't make excuses, offer to solve it in direct messages."
27. "[brand context]. Write replies to 5 frequent questions from the comments: [questions]. Short, friendly, with a soft nudge toward booking."
28. "[brand context]. Come up with a question for followers at the end of a post about [topic] that is easy and fun to answer in the comments."
29. "[brand context]. Write the text for a giveaway: rules, dates, how the winner is chosen. The rules must be simple and follow the platform's policies."

## Prompts for analysis and improvement

30. "You are an editor. Review this post: [text]. Rate the hook, structure, call to action, jargon and length. Give specific edits instead of general advice."
31. "Here are our last 10 posts with reach and reactions: [data]. Find patterns: which topics and formats perform better and which perform worse. Suggest 3 hypotheses to test."
32. "Here are a competitor's posts: [texts]. Describe their tone, content pillars, strengths and weaknesses. What can we do differently?"
33. "[brand context]. Define our brand voice: 5 principles, 'we write like this / we don't write like this' examples, and a list of banned words."
34. "[brand context]. Describe 3 segments of our audience: who they are, what worries them, which posts they find interesting."
35. "[brand context]. Cut this text by a third without losing the meaning or the call to action: [text]."

Prompt 33 is worth running first. A defined brand voice immediately improves the output of every other prompt. Read more in the [brand voice guide](https://labrica.pro/en/articles/brand-voice).

## How to improve a prompt when you don't like the result

The first answer from the model is a draft. Instead of rewriting it by hand, refine it through the conversation.

1. **Say exactly what is wrong.** Instead of "make it better", write "too formal, rewrite it as if the coffee shop owner were texting a friend".
2. **Give a sample.** Paste a post you like and ask the model to write in a similar style.
3. **Ask for options.** "Give me 3 versions: short, medium and one with a story." Picking is easier than explaining.
4. **Set bans.** List the words and phrases the model keeps repeating, such as "unique", "dive into" or "elevate your…".
5. **Split the task.** Ideas first, then structure, then text. One giant "do everything" prompt gives an average result.
6. **Ask for a self-check.** "Reread the post as [audience] would and fix the parts that are unclear or boring."
7. **Save prompts that work.** Build your own library and change only the topic.

## Common mistakes in social media prompts

- **No context.** The model doesn't know your business and writes a generic text for everyone.
- **No goal.** A post for reach and a post for leads are built differently.
- **No length or platform limits.** You get a text that fits neither Telegram nor Instagram.
- **Trusting AI facts.** The model can make up prices, deadlines, addresses, product specs and statistics. Always double-check.
- **Copying without editing.** Followers quickly notice the same phrases showing up post after post.
- **One huge prompt for everything.** A chain of several short steps works better.

## How to stop pasting your brand context every time

The biggest hassle with prompts is explaining who you are to the model over and over. In LABRICA, a brand scan handles that part. The platform studies your website and recent posts, builds a brand profile with your audience, products, tone and rules, and saves it in the Company section. You can add banned and required phrases, key events and competitors there as well.

After that, in the Studio you only need to set the topic, what the post is about and its goal, and the text and images come out in your company's voice. The built-in assistant LABI AI knows your brand and your content, so you can ask it questions the way you would ask a human editor: "which topics haven't we covered in a while?" or "make this announcement shorter". A built-in quality check points out what to fix in the first line, structure and call to action.

For the bigger picture of where AI fits into a social media workflow, see [AI for social media marketing](https://labrica.pro/en/articles/ai-for-social-media-marketing).

*Instagram, Facebook and Threads belong to Meta Platforms Inc., which is designated an extremist organization in the Russian Federation.

## Frequently asked questions

### Which AI tool works best with these prompts?

The "role, context, task, format, constraints" formula works with ChatGPT, Claude, Gemini and other large language models. What varies is the quality of the answer and how closely the model sticks to length limits, so test your key prompts in the tool you use most.

### Do these prompts work for Instagram, TikTok and Telegram alike?

Yes. Change the [platform] placeholder and the length limit in the format part of the prompt. A Telegram post can be longer, while a TikTok caption or on-screen text should be a line or two.

### Can you publish AI-written posts without editing?

It is not recommended. Check facts, prices and dates, remove template phrases, and add details only you know: your staff's names, real situations, local specifics.

### How many prompts do you need to run social media?

Usually 10 to 15 tested prompts matched to your content pillars are enough: ideas, post text, carousel, video script, comment replies and analysis. Everything else is a variation with a different topic.

### Do you need to write prompts in LABRICA?

You can, but you don't have to. LABRICA takes the brand context from the brand scan and the Company section, so for a post it is enough to set the topic and goal and give follow-up instructions in plain words.

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LABRICA, the AI studio for social media: https://labrica.pro/en/